By
Career Advisor
Question: I have been working, in an administrative role, for a University for 6+ years. I am in my early 30s with a Bachelor of Science degree from a prestigious school.
I would like to change careers with my initial thoughts of a career in hospitality/travel (possibly hotel management).
As I did more thinking, I came to realize my real passion was that of presenting and implementing ideas in established corporations.
My ideas are not necessarily new products, but new ways of doing things. It's hard for me to give an example without quite possibly giving away a billion dollar idea! :)
So, I'll just use an analogy. I'm not looking to invent ice cream, but suggest a new flavor to a company like Baskin-Robbins.
How do I start this new career? What is it even called? I'd like to describe myself as an "idea-man." Do I necessarily need an education upgrade?
My main apprehension lies in meeting with a company, telling them my brilliant idea, them saying no, and 1 year later, seeing them implement it without any compensation for me. How do I protect myself?
Thoughts please. :) Thank you.
Answer: If you were the head of a corporation that if confronted by you with one of your ideas, what would you be looking for?
To use your analogy: Baskin-Robbins is a brand of Dunkin' Brands, Inc. based out of Canton, MA. Jon Luther is the Chairman and CEO of Dunkin' Brands, Inc.
Here is Jon Luther's BIO:
Jon L. Luther was named chief executive officer of Dunkin' Brands in January 2003 and chairman in March 2006. A veteran of the food-service industry, Jon is a proven leader at creative brand development and at satisfying consumers who seek quality, convenience, and value in a quick service restaurant setting. From February 1997 until December 2002, Jon was president of Popeyes Chicken & Biscuits, a division of AFC Enterprises. During his term, the company's store count grew 67 percent to 1,672 units, while average annual unit volume grew to over $1 million, the highest in the chicken QSR category. With Jon at the helm, Popeyes won industry awards for menu strategy, store re-design, and customer satisfaction.
Prior to Popeyes, Jon was president of CA One Services, a subsidiary of Delaware North Companies, Inc. He has also held leadership positions in the contract foodservice division of the Marriott Corporation and at ARAMARK in Philadelphia, PA., where he rose from vending sales director to become president of Davre’s, ARAMARK’s luxury restaurant subsidiary. Jon also founded Benchmark Services, Inc., a foodservice management firm specializing in business dining for corporations, growing the business into a strong regional competitor.
Jon holds a degree in hotel and restaurant management from Paul Smith’s College, and honorary doctorate degrees from Bentley College and Johnson & Wales University. He supports culinary and foodservice programs at a variety of institutions, including serving on the Board of Directors for The Elliot Leadership Institute and the Board of Trustees for the Culinary Institute of America. In addition, Jon is on the Board of Trustees at Berklee College of Music in Boston, Mass., and on the Executive Board of Directors for the Companions in Courage Foundation, which builds interactive playrooms in children's hospitals throughout North America.
In 2005, Jon was the recipient of the Nation’s Restaurant News Golden Chain award, and in 2006, he received the Chain Leadership award from Chain Leader magazine.
As you can see from Jon's Bio. He has a great deal of experience and education in the Food Service Industry.
If you were to meet with Jon to explain your "idea". Would Jon listen to you? Do you have credibility in his ideas? In other words, would Jon think you knew what you were talking about based on your education and experience?
Idea Men, usually have "ideas" about things that they know very well. For instance, someone that has 20 years experience in the food industry creating a new Oven. Someone that has a Doctorate in Astrophysics designing a new Telescope.
Your education and experience are called your "credentials" for a reason. They give you credibility (
http://en.wikipedia.org/wiki/Credibility).